Analysis
In the data collected from my survey, I was able to determine that 83% of the Baby Boomer Generation and 100% of Generation X use Facebook and YouTube more heavily than other social media platforms. Furthermore, these older generations have responded that they use their mobile devices for a lot more than texting applications and phone/video calls. The data shows that 67% of the Baby Boomer Generation and 60% of Generation X also use their phones for social media, banking, fitness, staying organized, and shopping. Through this data it definitely seems that older generations have adopted more technology in order to stay in touch with family and friends, and have also found other uses for these technologies.
Analysis
Throughout my research when looking into the areas that the generation gap is mostly experienced, it was clear that the main differences arise in global and/or personal views and opinions. In addition to this, through my survey 32% of respondents chose advertising and 60% of respondents chose online media content as areas where the generation gap is experienced. These numbers prove that the generation gap in new media and digital marketing is something that is felt by many.
Generational Stereotypes
In my survey I also included statements that represented the stereotypes we hear often from both younger generations and older generations. In addition to the correlation between the generations and new media, I wanted to know how the generations react to stereotypes. My hypothesis was that the responses to these statements would prove that these stereotypes are just that, stereotypes. To my surprise it seemed that for the most part all participants responded in favour of the generation they belong to. This further emphasizes how society is segregated by age, and this is unfortunately mirrored in new media and digital marketing.